The Contractor Fight with Tom Reber

Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/

Tom sits down with Joshua T Osborne, his partner at No Excuses Media, for a conversation that hits different.

Josh's story isn't some polished LinkedIn bullshit. He was given up for adoption at 12, worked construction instead of going to school, built a multimillion-dollar moving company, had a heart attack at 28, lost everything to cocaine and bad decisions, then rebuilt from scratch. Now he and Tom run No Excuses Media, helping contractors stop getting bled dry by marketing vultures.

This episode is about surviving your own mistakes, spotting the wolves disguised as "experts", and building something that actually lasts.

You'll learn:

• Why most marketing "experts" have never swung a hammer (and why that matters)
• The Eskimo wolf story: how contractors keep licking the blade that's killing them
• Joshua's collapse and comeback - 360lbs, broke, and one ultimatum away from losing his wife
• What actually works in contractor marketing (hint: it's not the latest TikTok trend)
• How to kill the greed, trust the data, and stop making emotional business decisions
• Why success leaves clues, (and how to steal what's already working)

Bottom line: Stop chasing hype. Start building systems. And quit letting people who've never done what you do tell you how to run your business.

Raw. Real. No bullshit.

Welcome to The Fight.

Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/

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Most contractors panic when the market slows — they pull back on spending, stop marketing, and start hoping for the best. That’s not how you grow.

In this episode, Tom breaks down what it takes to thrive in a down market: discipline, focus, and the guts to play offense when everyone else plays defense.

You’ll learn how to position your business for massive growth — no matter what the economy does.

⚔️ If you’re ready to fight smarter, not harder, check out War Room:

👉 https://thecontractorfight.com/war-room-waitlist/

War Room is for contractors doing $1M+ who are ready to lead, scale, and dominate — even in tough markets.

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review.

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Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-call

In this episode of The Contractor Fight, Derek Johnson and Tim Cutroni dive into the uncomfortable but necessary side of running a contracting business—hard conversations.

From clients who won’t stop talking, to shady “horse trading” on invoices, to guys who invade your personal space on the jobsite—Derek and Tim share real stories and real tactics for keeping control of your business.

What you’ll learn in this episode:

• How to prepare for uncomfortable client conversations
• Why documentation beats “he said, she said” every time
• The importance of showing a united front with your team
• How to say no without backing down or losing respect

If you’re tired of feeling anxious about client pushback, this episode will give you the tools to win the tough talks and protect your business.

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☎️ Still waiting for the “perfect time” to fix your business? That’s why you’re spinning your wheels.

👉 In BATTLEGROUND, contractors stop chasing perfect and start taking action. With the plan, accountability, and push they need, messy progress beats staying broke.

Tired of waiting? Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.

→ Book here: https://go.thecontractorfight.com/15min-free-call

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== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review.

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Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-call

Today Tom sits down with Adam McChesney of Builders of Authority — a guy who knows how to get contractors more (and better) leads without flushing money down the toilet.

Adam shares straight talk on:

✅ Why most contractors waste money on the wrong marketing

✅ How to generate consistent, quality leads without gimmicks

✅ The simple changes that can fill your pipeline fast

✅ The role of authority in building trust with prospects

Adam also shares details on his free Facebook group where he helps contractors sharpen their marketing and dominate their local market.

Timestamps:

0:00:00 — Introduction: Fill Your Pipeline with Better Leads

0:01:29 — Meet Adam McChesney: From Medical Device Sales to Digital Marketing

0:02:53 — How Adam Built 200 Websites Before Going Full-Time

0:03:48 — Why Adam Owns Contracting Companies (Not Just Marketing Agencies)

0:04:42 — Parenting & Business: How Fatherhood Changes Entrepreneurs

0:05:58 — Documenting the Journey: Why Authenticity Beats Fake Guru BS

0:07:56 — The First Month Full-Time: Making $0 and Almost Quitting

0:09:12 — How to Be Different in Your Marketing (Not Just Better)

0:10:42 — Does Personal Branding Help Non-Marketing Businesses Grow?

0:12:31 — What Documenting Your Journey Actually Looks Like for Contractors

0:14:27 — Why Sharing Your Mistakes Builds More Trust Than Perfection

0:16:38 — How to Handle Bad Reviews Like a Pro

0:17:45 — The Biggest Marketing Mistakes Contractors Are Making Right Now

0:19:37 — The AI Shift: What's Changing in Search and Lead Gen

0:21:36 — Why Contractors Need Video Content Now More Than Ever

0:22:40 — ChatGPT Is Replacing Google: Real Contractor Leads from AI Search

0:24:47 — SEO Still Works: What's Actually Ranking on ChatGPT and LLMs

0:26:24 — The Content Roadmap Strategy: Location + Service Pages That Win

0:28:27 — How to Build City-Specific Pages That Actually Rank

0:30:28 — The Most Overrated Marketing Tactic in 2025 (Stop Wasting Money on This)

0:32:42 — The Most Underrated Tactic: Why SEO Foundations Still Matter

0:34:56 — Google Business Profile Updates: How Often Should You Post?

0:36:47 — Low-Hanging Fruit: What to Do When Your Pipeline Is Drying Up

0:39:42 — How to Incentivize Your Team to Get More Google Reviews

0:41:40 — How to Vet Marketing Agencies and Avoid Getting Burned

0:44:36 — Why Adam's Staying Small: 75 Clients Max (Going Deeper, Not Wider)

0:45:37 — Final Advice: Know Enough to Be Dangerous (But Let the Pros Do the Work)

0:46:49 — Where to Find Adam McChesney and Builders of Authority

Take notes. Pick one thing Adam shares and implement it this week — and watch your pipeline change.

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☎️ Still throwing money at the wrong leads and waiting for “something to change”? That’s why your pipeline stays empty. Most contractors stall out because they chase bad marketing instead of taking the imperfect steps that actually bring in quality jobs.

👉 The turning point for hundreds of contractors was joining BATTLEGROUND. That’s where they stopped guessing, got the plan, the accountability,...

Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-call

Most contractors don’t fail because of lack of skill — they fail because they can’t stay consistent.

In this episode, Derek Johnson and Tim Cutroni break down why motivation fades, why discipline wins, and how building consistent habits in business, health, and life will separate you from the crowd.

Whether it’s making sales calls, sticking to your SOPs, or showing up when you don’t feel like it — consistency is the key.

⚒️ Inside this episode:

• Why motivation is fleeting and discipline is everything
• How boredom destroys good habits
• Real-world examples of consistency in business and health
• Why your “why” matters more than you think

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☎️ Waiting until everything’s perfect before you pull the trigger? That’s why you’re stuck. Perfection is the setup that keeps most contractors broke.

👉 The turning point for hundreds of contractors was joining BATTLEGROUND. That’s where they finally stopped waiting for the “right time” and got the plan, the accountability, and the push to start running a real business — even if it was messy at first.

If you’re tired of second-guessing yourself, hiding from discomfort, and learning the hard way, book a free 15-minute Growth Call. We’ll show you how BATTLEGROUND can help you take imperfect action, clean up your chaos, and finally move forward.

→ Book your call here: https://go.thecontractorfight.com/15min-free-call

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== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review.

Apple Podcasts

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