Social Media Marketing Podcast

Wondering how to use Instagram's newest editing tools and analytics to scale short-form video content? I interview Elizabeth Marberry to learn how to use Instagram's First Draft feature, the Edits app, analytics insights, and profile optimization strategies to produce better Reels in less time

• How to Make Instagram Reels Faster Without Sacrificing Quality
• How to Use the Instagram Edits App as a Reels Production Workspace
• How to Analyze Instagram Reels Performance With Edits Insights
• How to Optimize an Instagram Profile Grid With Pinned Posts and Tagged Content
• How to Use Automatic Reels Translations to Reach New Audiences

Guest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/740

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Want to stop losing YouTube viewers in the first few seconds of every video? I interview Adam Ivy to learn the BINGE method, a YouTube scripting framework that boosts retention, generates engagement, and turns viewers into customers.

• Opening With a Banger Hook and Building Intrigue
• The Nudge Forward: YouTube Script Structure That Keeps Viewers Watching
• Generating Engagement That Builds Trust and Reach
• Ending in Momentum to Drive Binge-Watching

Guest: Adam Ivy | Show Notes: socialmediaexaminer.com/739

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Want to use AI to create LinkedIn content without getting flagged or losing credibility? I interview AJ Wilcox to learn how to use AI strategically at each stage of content creation on LinkedIn.

• The Ideation-Expertise-Polish Model for AI-Assisted Content
• LinkedIn's AI-Powered Live Stream Tools
• LinkedIn's AI Ad Creative Tools and the Variation Trap
• LinkedIn Video Format and Aspect Ratio Performance
• LinkedIn Comments as a Strategic Growth Channel
• LinkedIn Posting Frequency and Timing That Maximizes Engagement

Guest: AJ Wilcox | Show Notes: socialmediaexaminer.com/738

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Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and convert viewers into customers.

• Why Unpolished Content Outperforms Polished Production on Instagram
• Find the Intersection of Expertise and Enthusiasm
• Use Identity-Based Hooks to Stop the Scroll
• Write Hooks Built on Specificity and Perspective
• Visual and Editing Techniques That Boost Reel Retention
• Test Reels Content With Instagram Trial Reels Before Publishing to the Feed

Guest: Shannon McKinstrie | Show Notes: socialmediaexaminer.com/737

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Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? I interview Tara Zirker to discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to control and what they should hand over to the algorithm.

• Why Meta Is Removing Manual Placement Controls and What Advantage+ Placements Actually Does
• The Andromeda Algorithm and Why Creative Diversity Is Now the Competitive Lever
• How the AI-Enhanced Pixel and Product Catalogs Change the Data Game
• Using Meta AI at Meta.ai for Account Analysis and Strategy
• Meta Business Agent and the Rise of AI-Powered Customer Interactions

Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/736

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.